Summary

Vinted is worth €8 billion. The resale market for your products already exists. The question is not whether to participate. It is who controls the infrastructure.

In early 2026, Vinted closed a secondary transaction worth €880 million. Valuation: €8 billion. GMV for FY2025: €10.8 billion, up 47% year on year. Revenue: over €1 billion. (Retail Gazette, Apr. 2026; Vinted Newsroom FY2025)

This is not a niche story anymore.

But the more useful question for brands is not how big Vinted is. It is this: who currently controls the resale of your products? For most brands, the honest answer is: not you.

A recommerce strategy is not a future-state initiative. It is an operational decision that directly affects margin, customer retention, and brand control, starting now.

Woman on sofa inspecting clothing item while scrolling on her smartphone, representing secondhand shopping and the resale boom

What Vinted’s Numbers Actually Reveal

The headline figures are striking. But what they show about market structure is more important than the valuation.

In France, second-hand now accounts for 10.9% of total clothing sales. Among 18- to 34-year-olds, that number is 16.3%. Vinted is no longer the country’s best-known resale marketplace. It is, measured by revenue, the largest fashion retailer in France, ahead of Amazon, ahead of Zara, ahead of every fast-fashion and budget player in the market. (FashionUnited, May 2025)

This did not happen overnight. Vinted grew 36% in revenue and 330% in profit in FY2024 alone, by consistently serving a market that branded retailers were ignoring. (Absatzwirtschaft, Jun. 2025) The company is now deploying that capital into new categories: consumer electronics, furniture, sports equipment.

For brands in those categories, the signal is clear. The secondhand boom is not a fashion phenomenon. It is a consumer behavior shift that follows durable, high-value products wherever they exist.

What Is Actually at Stake When Vinted Enters Your Category

Most brands watch platforms like Vinted from the sidelines. That posture has a real cost.

When Vinted enters your category, it does not just create a resale market for your products. It takes ownership of the customer relationship that comes with it. A buyer who finds your refurbished coffee machine or second-hand power tool on Vinted learns nothing about your quality standards, your grading process, or your warranty. They see a used-goods price, a private seller, and a Vinted logo. Your brand is invisible.

That invisibility has three concrete consequences.

Price anchoring. Uncontrolled listings on third-party platforms set implicit reference prices for your category. Cheap second-hand prices on Vinted compress willingness to pay for new products, across your entire range.

Lost customer data. Every resale transaction on Vinted is a customer contact you never had. You do not know who bought, at what price, or in what condition the product was. That is data you cannot recover.

Margin leakage. Brands that have built own recommerce programs recover 15 to 30% of product value through the resale channel. (INDEED Innovation, Apr. 2026) Right now, that value is going to a marketplace that did not make the product.

Branded resale addresses all three: your resale channel runs under your name, with your grading standards, your pricing, your customer communication.

Why the Right Time for a Recommerce Strategy Is Now

Not because Vinted will take over everything tomorrow. But because every year without an owned channel means the same thing: buyers are already trading your products, just somewhere else. The second-hand market for your products does not start when you decide to participate. It exists regardless.

What an owned recommerce strategy delivers:

A Trade-In program you control. You set the buy-back price, you define the grading criteria, you decide which products move into which channels. No third party taking margin. With an automated Trade-In setup, per-unit process costs drop significantly versus manual handling, because voucher issuance, shipping triggers, and grading workflows run without manual intervention.

A resale channel under your brand. Instead of landing anonymously on a marketplace, the next buyer purchases through your storefront, with your quality assurance and your data. A used product becomes a certified refurbished product with a documented origin.

Control over price signals in your market. Building a resale program means building the mechanism that sets reference prices, instead of being subject to them.

The core difference from a marketplace: Vinted optimizes for its own GMV. Your recommerce program optimizes for your margin, your customer lifetime value, your brand.

What a Resale Program Looks Like in 90 Days

This sounds like a long project. It does not have to be.

koorvi builds recommerce programs in phases. First Trade-In and grading, then storefront launch, then scaling across channels like refurbed, eBay, or owned direct channels. Within 90 days, a working foundation is in place: not a fully scaled program, but a measurable start with real recovery rates and real numbers.

What you bring: your products, your brand. What we bring: software, refurbishment partners, operations.

Talk to us and see what this looks like for your category.

FAQs

Which product categories make sense for a recommerce program?

Any product where the useful life of the object is longer than the typical ownership period, and where the original value is high enough to make refurbishment economically viable. From roughly €250 original retail value upward, recommerce usually works. The clearest fits are: children’s gear, power tools, kitchen appliances, consumer electronics, musical instruments, and niche hardware. These are categories where Vinted is now expanding.

What is the difference between owning a resale channel and listing on Vinted?

On Vinted, private individuals sell your products. You have no influence over pricing, condition, customer communication, or brand presentation. An owned resale channel runs under your brand name, with defined grading standards and your customer data. You decide what refurbished means for your products, and you capture the margin from every resale instead of giving it to a marketplace.

Do I need my own warehouse capacity to run a Trade-In program?

Not necessarily. Reverse logistics, grading, and refurbishment can be handled through partners, either existing logistics partners of the brand or specialized service providers. What matters is that the process is clearly defined: who inspects what, who makes condition decisions, how vouchers and shipping triggers are activated.

How much does it cost to build a resale program?

It depends on volume, category, existing logistics infrastructure, and the level of automation you want. Manual Trade-In handling costs more per unit than an automated process, because every step requires staff time. The upfront investment in a structured setup typically pays back through volume growth and margin recovery.

How quickly do you see results?

With a structured approach, a working foundation is in place within 90 days: Trade-In is live, first products are being refurbished and resold, process costs and recovery rates are measurable. It is not a fully scaled program at that point, but it is enough to see whether the model works for your category and what the unit economics look like.