For Princess, quality has always been personal. Once a manufacturer of strollers, the family-owned company built deep expertise in product design, materials, and repair, knowledge that still defines their brand today.
Now operating as a premium retailer, Princess carefully selects only the highest-quality strollers on the market. But even these long-lasting products face a common challenge: once a child grows, the stroller’s journey often ends too soon.
Princess wanted to change that. Instead of letting valuable products sit unused, the team set out to create a closed-loop system, one that would give every stroller a second life and every family the chance to experience top-tier quality at a lower price.
The question was: how to scale refurbishment and resale without losing the craftsmanship and trust that make Princess unique?
When Princess met koorvi, both sides quickly saw the potential. The goal was clear: to build a trade-in and resale system that feels as premium and reliable as the products themselves.
Together, the teams built a digital infrastructure that connects all circular operations in one place: from customer trade-ins to repair and resale.
Thanks to their manufacturing heritage, Princess refurbishes and repairs every stroller in-house, ensuring the same level of craftsmanship and safety as new products. koorvi, on the other hand, provides the digital backbone to make this process transparent and efficient.
1. Trade-In Portal
Customers start a trade-in in just a few clicks on Princess’s site. They enter model and condition, get an instant quote, and choose shipping or drop-off.
2. In-house Refurbishment
Thanks to their manufacturing heritage, Princess refurbishes every stroller themselves: inspection, repair, deep cleaning, safety check, and certification. The koorvi dashboard updates status automatically (intake → grading → repair → QA → ready for sale), keeping the team aligned without manual coordination.
3. Pre-Loved Shop
Once a stroller passes the final quality check, it’s uploaded to Princess’s online shop with all details: photos, condition, warranty, and price. As soon as it’s ready, it appears in the Pre-Loved collection, automatically restocked and waiting for its next family.
4. Bonus: Repair & Maintenance Manager
Beyond trade-in and resale, koorvi also powers Princess’s repair & maintenance service. Customers can book services online; tickets, parts, and service history are managed in one place. This shortens refurb lead times, increases first-time-fix rates, and keeps more high-quality strollers in circulation.
Since launching their Pre-Loved program, Princess has already given hundreds of strollers a second life, exten-ding product lifecycles, making premium quality more accessible, and proving that circularity can be both sustainable and profitable.
Refurbished models often sell out quickly, a clear reflection of customer trust in the Princess brand and the quality of their circular offering.
For Princess, circularity isn’t a side initiative, it’s a natural evolution of who they’ve always been: a brand that builds products to last and ensures they truly do.
