Summary
At koorvi, we work with brands that want to make reuse work — not just for the planet, but for the business. But over the past months, one thing became clear: companies don’t need more theory. They need proof. They need examples. They need to hear from the people who are actually doing it. That’s why we’re launching a new format: The Reuse Playbook – a monthly live interview series that brings real circular strategies to the surface.
Registration: Click here
What is The Reuse Playbook?
The Reuse Playbook is our new conversation format for business leaders who are serious about reuse. Each month, we go behind the scenes with one guest who has already taken the leap — from linear to circular, from idea to implementation.
In just 45 minutes, we explore what really happened:
What worked? What failed? What surprised them? What made the biggest difference?
It’s not a panel. It’s not a pitch. It’s a real conversation about the messy, strategic, sometimes uncomfortable — but always insightful — side of circular business.
Hosted by Andrea Schneller, CEO of koorvi, each episode offers a candid exchange — not just about wins, but also about difficult decisions, unexpected barriers, and the trade-offs that had to be made along the way.
We’ll wrap up each session with a rapid-fire round, so you walk away with sharp, actionable insights.
Episode #1: Michael Kiess
How Decathlon is leading the way in scaling take-back and repair.
Guest: Michael Kiess, Director Sustainability Operations at Decathlon Germany
Date: 27 May 2024, 16:00 (German Time)
Location: Live on YouTube
Registration: Click here to save your spot
In our very first episode, we’re speaking with Michael Kiess from Decathlon – one of Europe’s largest and most forward-thinking retailers when it comes to circularity.
Decathlon is not just experimenting.
They are building robust, scalable systems for repair, resale, and take-back that already operate across multiple countries. Michael has been at the heart of these efforts – shaping strategy, driving adoption, and navigating the operational complexity behind it all.
We’ll talk about:
- How Decathlon built a reuse infrastructure across stores
- What it takes to align internal teams and supply chains
- Which decisions moved the needle
- And how they measure success
This isn’t a polished case study. It’s a direct line into the realities of scaling reuse inside a global company.
Who is this for?
If you are working in sustainability, product, circular economy, or business development — and you want to understand what circularity looks like when it’s real — this is for you.
Especially if you’ve asked yourself:
- How do others actually implement reuse at scale?
- What challenges come up inside large organizations?
- What would this look like for us?
Join the Conversation
The Reuse Playbook is free, live, and open for everyone.No long registration forms, no fluff — just real insights from people who are making reuse work.
🗓 27 May, 16:00 (German Time)
📍 Live on YouTube
🔗 Click here to get the link for the Live-Stream
We’re excited to kick this off — and even more excited to have you with us. Let’s make reuse real. Together.
Share this with everyone you think could be interested — and is serious about reuse. (The conversation will be held in German)
FAQs
What is The Reuse Playbook and what makes it different from typical webinars?
The Reuse Playbook is koorvi's monthly conversation series where business leaders share their real journey from linear to circular operations. Unlike polished panels or marketing pitches, these 45-minute sessions hosted by CEO Andrea Schneller dive into what actually worked, what failed spectacularly, and the tough trade-offs along the way. Each episode ends with a rapid-fire round of actionable insights you can apply immediately – no fluff, just strategic reality from people who've scaled reuse successfully.
What topics will The Reuse Playbook cover in future episodes?
Every episode explores the operational realities of building reuse at scale, from aligning internal teams and supply chains to measuring business impact beyond sustainability metrics. Guests share hands-on learnings about infrastructure decisions that moved the needle, unexpected organizational barriers, and how to make circularity profitable. Whether it's Decathlon's store-based take-back systems or other industry leaders, the focus stays on implementation challenges and proven solutions across different sectors.
Who should attend The Reuse Playbook sessions and what will they gain?
Professionals in sustainability, supply chain management, and product lifecycle roles benefit most from The Reuse Playbook sessions. These include managers overseeing circular economy initiatives, e-commerce operations leads, and executives aiming to integrate reuse strategies into business models. Attendees gain actionable frameworks to implement reuse programs effectively, reducing waste and enhancing resource efficiency across omnichannel operations.
How does a typical Reuse Playbook episode work from start to finish?
Each 45-minute session streams live on YouTube with simple Eventbrite registration. After a brief intro, host Andrea Schneller dives into the guest's unfiltered experience – covering strategic decisions, operational surprises, and key learnings from daily execution. The session wraps with a rapid-fire Q&A round extracting 3-5 immediately actionable insights. Sessions run in German with replays available, keeping the format direct and conversation-driven rather than presentation-heavy.
Is The Reuse Playbook free and how do I participate in upcoming episodes?
Yes, completely free with simple Eventbrite registration – no long forms required. Register once and receive live stream links for the monthly series. Open to anyone serious about circular business models. Many attendees then explore platforms like koorvi to turn these playbook insights into their own take-back infrastructure. First episode with Decathlon's Michael Kiess launched the format – monthly sessions continue.
