Summary
Registration: Click here
What is The Reuse Playbook?
The Reuse Playbook is our new conversation format for business leaders who are serious about reuse. Each month, we go behind the scenes with one guest who has already taken the leap — from linear to circular, from idea to implementation.
In just 45 minutes, we explore what really happened:
What worked? What failed? What surprised them? What made the biggest difference?
It’s not a panel. It’s not a pitch. It’s a real conversation about the messy, strategic, sometimes uncomfortable — but always insightful — side of circular business.
Hosted by Andrea Schneller, CEO of koorvi, each episode offers a candid exchange — not just about wins, but also about difficult decisions, unexpected barriers, and the trade-offs that had to be made along the way.
We’ll wrap up each session with a rapid-fire round, so you walk away with sharp, actionable insights.
Episode #1: Michael Kiess
How Decathlon is leading the way in scaling take-back and repair.
Guest: Michael Kiess, Director Sustainability Operations at Decathlon Germany
Date: 27 May 2024, 16:00 (German Time)
Location: Live on YouTube
Registration: Click here to save your spot
In our very first episode, we’re speaking with Michael Kiess from Decathlon – one of Europe’s largest and most forward-thinking retailers when it comes to circularity.
Decathlon is not just experimenting.
They are building robust, scalable systems for repair, resale, and take-back that already operate across multiple countries. Michael has been at the heart of these efforts – shaping strategy, driving adoption, and navigating the operational complexity behind it all.
We’ll talk about:
- How Decathlon built a reuse infrastructure across stores
- What it takes to align internal teams and supply chains
- Which decisions moved the needle
- And how they measure success
This isn’t a polished case study. It’s a direct line into the realities of scaling reuse inside a global company.
Who is this for?
If you are working in sustainability, product, circular economy, or business development — and you want to understand what circularity looks like when it’s real — this is for you.
Especially if you’ve asked yourself:
- How do others actually implement reuse at scale?
- What challenges come up inside large organizations?
- What would this look like for us?
Join the Conversation
The Reuse Playbook is free, live, and open for everyone.No long registration forms, no fluff — just real insights from people who are making reuse work.
🗓 27 May, 16:00 (German Time)
📍 Live on YouTube
🔗 Click here to get the link for the Live-Stream
We’re excited to kick this off — and even more excited to have you with us. Let’s make reuse real. Together.
Share this with everyone you think could be interested — and is serious about reuse. (The conversation will be held in German)
FAQs
What topics will be covered?
We’ll talk about the strategic drivers and operational realities of reuse. Expect aha moments, challenges and tangible progress on the path to a circular organization.
What can I expect from this episode?
A conversation with Michael Kiess, Director Sustainability Operations at Decathlon. He shares how reuse is becoming part of daily operations at one of Europe’s largest sports retailers — with real business focus.
Who should attend?
This format is for anyone working to drive reuse in their organization or thinking about starting. It’s especially relevant for professionals in sustainability, sales, circular economy or business strategy — across all industries.
How does the interview work?
The session is streamed live on YouTube and lasts around 45 minutes. After a short intro, we dive into personal experiences, strategic decisions and hands-on learnings from day-to-day operations. We end with a rapid-fire question round.
What does it cost to participate?
Participation is free. Registration is required.
What is The ReUse Playbook?
The ReUse Playbook is koorvi’s monthly interview series for professionals who see reuse as a business model. In each episode, we talk to a leader who has made the shift from linear processes to circular business.
